Founded in 2008, Paper Planes is a streetwear brand designed by Emory Jones, Roc Nation's Head of Lifestyle. The brand blends street fashion, music, and design, and is renowned for its signature headwear and t-shirts.
The brand's iconic black and white paper plane logo, crafted from a black and white American flag, symbolizes imagination and the idea of mentally reaching a destination before physically arriving.
In 2018, Jay-Z filed for the Paper Planes trademark, transforming it into a fully established standalone brand. Explore our selection of hoodies, tees, hats, and more from Paper Planes.
